1. Keep your shopfront fresh - give passing footfall something different to look at
2. Provide discounts and promotions - attract interest
3. Make sure promotions are visible as soon as people enter the store
4. Arrange stock in appropriate size and colour palette - it’s more pleasing on the eye and leads people through the store
5. Always have an up-to-date point of sale display with complimentary products and accessories
6. Use edited retailing to show how items, especially fashion, go together - make it easy for customers
7. Collect customer data for permission based direct marketing - it’s cheaper and easier to sell to existing customers than it is to acquire new ones
8. Stay up to date with what your competitors are doing
9. It doubly important to keep your sales staff motivated in difficult trading conditions
10. Look for best value in your stock and consumable purchases from suppliers - shop around for new deals and re-negotiate existing ones

Above all look for ways to differentiate yourself and find your niche.